If you manage to create a great brand, says D'Alessandro , CEO and president of John Hancock Financial Services Inc., the last thing to do is relax. The pressure to sell a product that protects and enhances brand reputation has only begun. The worst thing is to become arrogant and removed from your customers.
"You can have the best advertising in the world, but once you turn off a customer, he won't want to come back to you. The best thing that you can do for your brand is to execute well. Customer service is our biggest struggle -- that and making good products and answering the phone on time."
No comments:
Post a Comment