- The surprise of the unexpected success or failure
- Inconsistencies : Things don't add up according to conventional wisdom
- Desperation : Where there is a crying need for a better way
- Outdated industries : Processes overdue for change
- Lifestyle or demographic changes, such as the rise of affluent retirees
- Attitudinal changes such as customer perception and expectations
- Discovery : Where new knowledge or capability promotes new opportunities
Harnessing one or more of these helps a company challenge traditional
thinking and explore new approaches
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